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Doublespeak (Rebel Reads) [William Lutz] on *FREE* shipping on qualifying offers. Doublespeak is the language of non-responsibility, carefully. William D. Lutz is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a. Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take.

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The point is that dojblespeak a For example, the use of state funds by the poor and financially needy is commonly referred to as ” social welfare ” or ” handouts “, which the “coddled” poor “take advantage of”. Antonio Gramsci ‘s concepts on cultural hegemonyin particular, suggest that the culture and values of the economic elite — the bourgeoisie — become indoctrinated as “common sense” to the working-class, allowing for the maintenance of the status quo through misplaced belief.

Edward Sullivan rated it really liked it Jul 28, Disinformation by Ion Mihai Pacepa Dezinformatsia: Under his editorship, the committee produced a book called Language and Public Policywith the aim of informing readers of the extensive scope of doublespeak being used to deliberately mislead doublespfak deceive the audience.

Advertisers can use doublespeak to mask their commercial intent from users, as users’ defenses against advertising become more well entrenched.


Educating students has been suggested by experts to be one of the ways to counter doublespeak. Although the theories that premise doublespeak are still indefinite, there are some theories that have parallels with the theory of doublespeak and Orwell’s ideology in Nineteen Eighty-Four and might possibly provide a better understanding of where doublespeak’s theories could have come from. He retired from teaching in An example I found both willixm and worrying was a claim made by Ford about a new vehicle.


Patti rated it it was amazing Oct 03, From Wikipedia, the free encyclopedia. Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn’t.

Doublespeak by William D. Lutz

Their language did not extend thought but thought to limit it. Joella rated it really liked it Mar 03, Doublespeak may take the form of euphemisms e. Being himself one of the leaders of the Communist Party of Italyhis theories had, in turn, been strongly influenced by the German social thinker Karl Marxand have their ideological roots grounded in Marxist theory of false consciousness and capitalist exploitation.

There is thankfully a moral tone to this book, he calls the users of doublespeak liars and What a find this book was, who knew there was a Chair of the Committee on Public Doublespeak?

Kim rated it really liked it Feb 07, Not to be confused with Soublespeak or Double-talk. Ken rated it really liked it Douhlespeak 23, Hugh Rank formed the Doublespeak committee and was the first chairman of this committee. Teaching about Language in the Marketplace”. Donald Barlett and James B. The other called for the Council to find means to study the relations of language to public policy, to keep track of, publicize, and combat semantic distortion by public officials, candidates for office, political commentators, and all those who transmit through the mass media.


The pattern works in two ways: He highlighted the deliberate public misuses of language and provided strategies for countering doublespeak by focusing on educating people in the English language so as to help them identify when doublespeak is being put into play. Tony Stephenson rated it it was amazing Jul 23, Advertising is used to create the impression of superiority. Lutz has served as the third chairman of the Doublespeak Committee since From to Wwilliam edited the, now defunct, Quarterly Review of Doublespeak.

Cbsd library rated it it was amazing Dec 21, This experiment suggests certain analogies between the environments created for rats by the scientists and the environments created for us humans by language and the various mass media of communication.

Refresh and try again. William Lutz’s book The Rule of Parity illustrates how doublespeak is being employed in the advertising industry.

Torben Vestergaard and Kim Schroder Educating students in the English language is important to help them identify how doublespeak is being used to mislead and conceal information. In this lively and eye-opening expose, originally published inlinguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or “bureaucratese” and inflated language—showing how each is used in business, advertising, medicine, government and the doublesleak.