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GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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They are also doing something for the environment at the same time. Car clinics in the method test Global challenges She buys, he buys Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels. What is the meaning of price? Desire for security increases further. GfK drives its global digitalization through acquisition of digital panel specialist Netquest.

However, consumers also have different preferences when it comes to current vacation trends.

I post, therefore I like Consumerscah German shopping week Moving forward with security. Will the couple at the start of this Focustopic have their food delivered direct to their house by drone in future?

Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.

Totally on trend – consumption in Germany | GfK Compact

She prepares a vegetarian gfkk of tofu and bean sprouts for her lunch to take to work. Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space. People are tackling the subject of nutrition hands on — and buy the relevant products according to their preferred trend.

Do you want to be informed as soon as a new Focustopic is available? The market for organic food is ahead in terms of sales: France and Germany are the top nations of worriers in Europe Young and flexible – self-promotion versus self-fulfillment Farewell to the incandescent light bulb Of hunters and gatherers Virtually networked The German family structure from a geographical perspective Click yourself abroad Trusted by the world Have a healthy New Year!


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Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier. GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America. Home Solutions Consumer Panel.

Please activate JavaScript in your browser settings to enable all features of this website. Advertising for the older generation Appreciating age Benefit of organic products Do you have friends for life? Stay competitive A mobile world — without mobile payments? Work worth living for Trust pays off Worries in the face of reality The power of others Trust has to be earned Is nuclear energy on the way out? Focustopics Real or virtual: We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth.

After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day. They remain incredibly popular: Clearly, people value being able to control and optimize their life using digital features. Skip to main content. We have lift off! Ease of use and products which eradicate germs both at home and on the go are of importance to consumers when purchasing cleaning products and detergents.

Consumer Panel | GfK Global

This objective is also the reason consumers have helped streaming services to experience a substantial surge in growth over the last few years. When traveling, Germans now use coaches more and more as an alternative to trains, planes and automobiles.


Barometer of concerns in Europe Sustainable consumption Purchasing decisions: Here you can find consjmerscan latest insights for Consumer panels. Brand Roadshow ; Navigating the jungle of consumer and communication trends. The joy of do it yourself Staying in touch by conxumerscan click Key challenge — labor market An extra helping of health?

This helps drive business performance and your bottom line. Evidently people value both sport and comfort when they are on conshmerscan move. Please keep it civil! Focustopics The euro has a future Europe online What is sustainability?

GFK Consumer Scan

Along with this type of leisure activity, more and more adult consumers are entertaining themselves with a past-time which used to be only for children. Get started with electric cars Trust rankings for retailers Values: Which products and services have noticeably gained favor among Germans?

However, given that the organic movement has already been around for some time, sales are already relatively high. We use our consumer panel data to consumerscaan shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase. Coloring in mandalas or other pre-drawn pictures with sharpened coloring pencils.

Consumer Panels

These typically American foods vfk others too are increasingly being purchased to be eaten at home. Evidently, more and more people are taking this view, instead choosing to enjoy their favorite music or the latest series online, rather than holding onto them or saving them for a long time.

Lifestyle drinks have shaken up the market and are increasingly gaining popularity.