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Buy Global Marketing 6 by Svend Hollensen (ISBN: ) from Amazon’s Global Marketing (6th Edition) by Hollensen, Svend () Paperback. Buy Global Marketing (6th Edition) by Hollensen, Svend () Paperback by ( ISBN:) from Amazon’s Book Store. Everyday low prices and free delivery on. Buy Global Marketing 7 by Svend Hollensen (ISBN: ) from Amazon’s Global Marketing (6th Edition) by Hollensen, Svend () Paperback.

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Global marketing : a decision-oriented approach / Svend Hollensen – Details – Trove

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Would you like to tell us about a lower price? New triggers for internationalization are added. Please visit our Technical Support site. Online resources For lecturers: Global Marketing, 6th edition, For fifteen years his Global Marketing text has been the definitive, truly international guide to marketing in the era of globalization.


Share your thoughts with other customers. This latest edition is packed with examples and support materials which clearly relate practice to theory and is hoolensen essential product for the student and global marketing practitioner alike.

It has great value for the time and effort invested by the author. Especially Location-based mobile marketing services are discussed and implications for international marketers are discussed.

The total number of exhibits is now See and discover other items: These items are shipped from and sold by different sellers. As a completely new feature, five new Part Introduction Video Case studies have been introduced: Features Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.

Ships from and sold by Amazon. Backcover Copy As Svend Hollensen leads, so the world of marketing follows. Log In Sign Up. You will be informed within 7 days if your order is not approved.

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This edition incorporates the ideas of being both Local, and Global throughout ‘Glocalisation’. Your access will expire soon. Read more Read less. Page 1 of 1 Start over Page 1 of 1.


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Many completely new and existing Chapter case studies are now added in the book: An internal error has occurred. You have selected a title that is subject to further approval.

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Video cases featuring firms such as Nivea, Blobal, Starbucks, Hasbro and McDonald’s accompany every chapter and are available at www. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

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