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Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. . Inside Apple: How America’s Most Admired–And Secretive–Company Really Works is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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Authors briefly discussed what Apple may do better without Jobs and what Apple could not emulate without Jobs. They also just have more balls in the air than they have had at any point in the last 15 years, and they are either going to have to figure out how to continue to keep those balls in the air, or they are going to need some radical new thinking about how to compartmentalize the things that they do.

Apple is not a fun loving place to work all Inside apple – Simple and fascinating!

Think extreme secrecy, internally and externally. First up the author is really not a good writer at all. Dartmouth professor Richard D’Aveni explains how 3D printing could change the balance of economic power.

Fortune’s Lashinsky Penning an “Inside Apple” Book – Kara Swisher – Media – AllThingsD

He did this in an orchestrated, calculated way and with great, great effect in terms of publicity and promotion. Secrecy and insularity, internally and externally. I think if companies want to emulate Apple, they need to take a piecemeal approach to it.


They also share this mindset with the actual jobs staff members perform. Reading about the company, you usually get the same stories and the same sides of those stories because you have interviews and inside information from Apple, where this book is different.

There apole been little things. Jan 06, Amal added it. Taken together, both books create a fuller understanding of Apple than each on its own. Information is held very tightly at the top, and the only information that seeps down is the information that senior management wants to seep down, which includes, by the way, rapid and thorough feedback on product development that is underway.

Fortune posts excerpt from Lashinsky’s ‘Inside Apple’

His new book, Inside Apple: Lashinsky compiles information about the notoriously secretive company from a variety of sources including media and interviews, though few of the interviewees agreed to be identified.

I am not sure why I expected it to be However, there were some insights and details here that fill out the picture of the company. Should they even try? Apple eschews typical industry practices such as the principal of general management, transparency, or the use of focus groups the lack of which, Lashinsky claims, sends the message: The Apple depicted in this book is unlike the picture often depicted of Silicon Valley companies like Google, where work seems like a party and employees are spoiled rotten.

Evergrande Group’s Sea Venice real estate project has attracted hordes of buyers in China’s leisure property market.


This is just the start of what sets Apple apart from others. Apr 04, Books Video North America. Considering Apple is a very unique, one of its kind and extremely successful company, this book is worth reading.

It’s amazing how little information really gets out of Apple, even for a well-respected journalist like Lashinsky. In the days and weeks before the new ihside was announced, the media was rife with rumors about what Apple lashnisky could expect from the new device.

And everything is just recycled. Feb 25, Surya Kumar rated it really liked it.

‘Inside Apple’ Book by Adam Lashinsky Coming on January 25th

The simple design and capabilities of the first iPod and the groundbreaking multitouch expand-and-contract feature on the iPhone are two noteworthy examples. See the official corporate bios of these and others mentioned in the book here.

Aug 05, anna b rated it liked it Shelves: It is a somewhat generalized insight into Apple Corporation structure and methods, more about Apple and less about Aple Jobs, though he can hardly be ignored in any work about Apple. Well, it is interesting you refer to it as the iPad 3 because that was one of the rumors….